Raisin' Brands U equips student-athletes and young entrepreneurs with the knowledge, skills, and brand identity to own their NIL — and build something that lasts long after the final buzzer.
Our Story
Raisin' Brands U was built by athletes, for athletes. Founder J.C. Carbonell was a 4-sport athlete growing up in New York City. He gave his elbow to baseball, his shoulder to football — and watched injuries close doors he hadn't even opened yet.
Three things can never be taken from you by injury: your name, your image, and your likeness. That's what NIL is. And that's what Raisin' Brands U exists to protect, develop, and monetize for the next generation of student-athletes.
From social media strategy to business law, from brand design to sponsorship deals — we give athletes and their families the full playbook for building a brand that earns, before, during, and after the game.
Every athlete's story is possible. We build from belief.
Serious work. Real results. Room to be yourself.
Your brand grows when your community grows.
We win when our athletes win. That's the mission.
What We Do
Understand the rules — NCAA compliance, FTC guidelines, state laws, contracts, and taxes. Know your rights before you sign anything.
Build a professional presence on Instagram, TikTok, YouTube, and more. Content strategy, audience growth, and platform-specific tactics — all in one course.
Your personal logo, color palette, typography, and visual guide — built from a deep onboarding process and powered by Claude Design. $19.95 to get started.
Business entities, trademarks, intellectual property, and financial literacy. Turn your NIL into a real business from day one.
How to find brand partners, pitch yourself, negotiate, and execute deals that align with your values. Your brand is your leverage.
Partnering with local organizations like Saving Our Youth OKC to bring NIL education directly to young athletes in our community.
The Full Course Platform
The full Get NIL Ready course platform covers every dimension of building a career around your name, image, and likeness — from NCAA compliance and social media strategy to business law, taxes, brand design, and landing your first deal.
Built by Coach JC Carbonell and the Raisin' Brands U team, the program walks athletes and their families through the full playbook in 7 modules — with real tools, real examples, and a framework built for the way athletes actually think and learn.
Visit getnilready.com →Our Team
Founder of Raisin' Brands U. 4-sport athlete, professional golfer, NIL educator, and media personality across NYC, Myrtle Beach, and OKC.
View Speaker Page →Business insurance consultant, sales strategist, and small business advocate. Her story of resilience after loss drives her mission to help owners protect what they've built.
View Speaker Page →Answer 7 questions about who you are, what you stand for, and where you're going. We'll use your answers to build a complete brand identity guide — logo direction, colors, fonts, and tone of voice — ready for Claude Design.
Start Building My Brand →